The Secret Life of Walter Mitty poster

Papa John’s in Walter Mitty ‘Worst Product Placement’

Papa John’s pizzeria in Ben Stiller’s film The Secret Life of Walter Mitty—which was filmed in Iceland—was chosen as one of the worst cases of latent advertising last year by Brandchannel, who handed out their annual Product Placement Awards last week.

Saltkjöt og baunir

Today is Bursting Day!

Traditional Icelandic saltkjöt og baunir, salted meat and bean stew, is eaten in Iceland today to celebrate Sprengidagur ('Bursting Day'), which is Iceland’s answer to Shrove Tuesday. The motto is to eat stew until you burst.

Leica M9 camera

Icelandic Family Life in Photos

Brazilian photographer Anna Silveira received an envelope two years ago from her then 89-year-old grandmother on which was written “A Trip to the North Pole.”

Of Monsters and Men poster

Of Horses and Men Big Winner at Film and TV Awards

In Hollywood they have the Oscars, in Iceland it is the Eddas, the Icelandic Film and Television Awards. This year’s award ceremony was in held in Harpa concert hall in Reykjavík on Saturday.

The winners:

Best Film: Hross í oss (Of Horses and Men)
Best Director:...

Justin Timberlake

Justin Timberlake Headed to Iceland

Justin Timberlake will take his world tour in support of his bestselling album The 20/20 Experience to Iceland performing at Kórinn in Kópavogur, a town just outside of Reykjavík, on August 24.

Icelandic Film and Television Awards

The Perfect Line

The readers of have voted on the five best sentences in Icelandic film history, ahead of the Eddas, the Icelandic Film and Television Awards, on Saturday.

Viking ship

Viking Silver Bracelet Found in Reykjavík

Last summer archaeological research took place at the so-called Althingi-spot, thought to be the area where the first settlers in Iceland built their houses. In the mud, a silver bracelet was found. The piece was quite delicate, besides being surrounded by very hard soil.

News Muse book cover

The Humorous Side of News Put into Poetry

How do you combine your interests? Vala Hafstad, Icelandic poet and mother of four, tackled that question. Her answer is a collection of news-related, humorous poems, hot off the press. Except that it is only published electronically.