A dry cleaner in Akureyri, North Iceland offers free service to those with an upcoming job interview, RÚV reports. Preben Pétursson, the company’s CEO, says the idea came up in the aftermath of the banking collapse in 2008.
Preben’s company also struggled to stay afloat after the crash, which left some 13-15,000 Icelanders unemployed after the collapse. “So we put our heads together to see what we could do without sinking the company,” he says.
The company has now offered free dry cleaning for job seekers for nearly 10 years. Preben says it isn’t necessary to provide proof you are looking for work to get a suit cleaned. “I don’t think people come here pretending to be unemployed for fun,” he says.
Less than ten customers a year have taken advantage of the offer since it began. Preben says it’s a small gesture from the company in the grand scheme of things. “We believe looking good matters and clothes make the man.”