The Reykjavík City Theater sold almost 4,600 tickets to its forthcoming production of The Rocky Horror Picture Show on Thursday, the first day of the production’s presale, RÚV reports. This astounding presale total for Richard O'Brien's 1975 camp classic breaks the theater’s previous record for most tickets sold on the first day of presale, which was 2,000 tickets for Mamma Mia! in the spring of 2016.
“By noon today, we’d sold as many tickets as [we did] the whole first day of the presale to Mamma Mia!” said theater manager Kristín Eysteinsdóttir. “It’s extremely gratifying to experience a reception like this,” she continued, noting that the online sales system had slowed significantly during the course of the day, but had eventually gotten into a better rhythm.
In addition to today’s presale, which was open to the general public, cardholders and businesses had been able to pre-reserve tickets as well, bringing the actual total number of tickets sold to 14,400. 26 performances of the show have already sold out.
The Reykjavík City Theater’s Rocky Horror, translated into Icelandic by Bragi Valdimar Skúlason and directed by Marta Nordal, stars Icelandic pop star, icon, and gay rights activist Páll Óskar as Dr. Frank N. Furter.
Rocky Horror will premiere on March 16. Tickets are available through the Reykjavík City Theater website, here.