Inspired by Iceland, the official destination brand for Iceland in marketing has launched a new campaign. Named a-ö, explorers are encouraged to complete online classes with the goal of winning a trip to Iceland.
The name references the Icelandic alphabet, which starts with A and ends with Ö, similar to the English alphabet A-Z.
Available on Inspired by Iceland's website, visitors are invited to try out the classes, based on different parts of the country. The classes are followed by the "hardest karaoke song in the world", which can be viewed below.