The Reykjavík Tourist Information Center was opened in the City Hall today. The Information Center has been operated nearby, at Aðalstræti 2 since 2002.
“I am truly pleased to open the Tourist Information Center in City Hall, which is one of the most recognizable landmarks in the city and one of the places that tourists visit during their stay. This beautiful building is in the heart of central Reykjavík, and the new location of the Information Center is sure to be an added stimulus to the surrounding area. There are exciting times ahead in tourism and I am looking forward to addressing them in collaboration with the company Guide to Iceland.” Áshildur Bragadóttir, director of Visit Reykjavík, said at the opening.
Visit Reykjavík runs the Tourist Information Center with funding from the City of Reykjavík, a grant provided by the Icelandic Tourist Board and now also in collaboration with the company Guide to Iceland. The Information Center, which has an average of nine staff, is open every day of the year (except Christmas Day) 8 am to 8 pm.
Most visitors to Reykjavík call at the Tourist Information Center before planning what to do on their visit to Iceland. Last year 475,000 tourists received the Information Center’s help and guidance, at its previous location in Aðalstræti. This was a 28 percent increase from the year prior, a new record.
The Information Center provides impartial, reliable information, as stated in a press release. In addition, the priority in bookings and sales is to managing distribution of tourists, their safety during their travels in Iceland and responsible tourism. There is also an emphasis on promoting culture and arts to tourists, and their access to events is facilitated through a centralized ticket sales system.
The Information Center has been in a successful collaboration with Safe Travel, which is run by Icelandic Search and Rescue (ICE-SAR). The Information Center ensures that up-to-date information on important safety measures is readily available to tourists. The Information Center thus has an important role to play in the safety of visitors to Iceland.
The Tourist Information Center has a major role in the Reykjavík Loves campaign, in collaboration with the other municipalities in the greater Reykjavík area. The objective of the campaign is to guide tourists to new places in the capital region, thus reducing pressure on vulnerable sites in and around Reykjavík. Encouraging visitors to explore the area more widely leads to better utilization of services and activities in the Greater Reykjavík area as a whole.
The Tourist Information Center has introduced Vakinn, a quality system in Icelandic tourism which has the recognition of the Icelandic Tourist Board. The Information Center operates under Vakinn’s strict quality and environmental standards, thus contributing to the social responsibility of tourist companies.