A picture of Portuguese football star Cristiano Ronaldo, who plays for Manchester United, is on the bottles of the sports drink Soccerade, which entered the Portuguese market this month. Soccerade International is mostly owned by Icelandic investors.
Managing director of Soccerade International Ívar Jósafatsson told Morgunbladid that reaction to the drink in Portugal has been very good, adding that agreements on production and distribution in Germany, Austria and Switzerland are in the final stages.
“It is quite a catch to have reached an agreement with Cristiano Ronaldo on advertising the drink around the world because he is an idol in his home country Portugal and in fact all over the globe,” Jósafatsson said.
Ronaldo, whose agency also holds a stake in the company, will be Soccerade’s face internationally. Icelandic football star Eidur Smári Gudjónsson, who plays for Barcelona, is one of the Icelandic investors involved in Soccerade International, and he will also advertise the drink.
The first Soccerade bottles will be available in Icelandic stores next month.